Tuesday, April 19, 2005

Who Got Game?

As a kid I went to Electronics Boutique almost fanatically, at least once every 2 weeks. My brother and I grew up game crazy, and were fortunate enough to have a father who'd indulge our insatiable appetite for the newest Super Mario or Mortal Kombat game. If that wasn't enough -- our father was kind enough to fill our paws with quarters so as to raid the mall arcade before heading home. Today memories of my blissful childhood conflated amorphously with corporate dreams of retailing synergy when EB was acquired by Gamestop. The deal was for $1.44 billion in cash and stock, creating a company that would rival Wal-Mart in game sales. The combined entity would have more than 3,200 stores in the Us with over 4 billion in revenues.

The new, larger company should have a significantly stronger position in the video game retail market place, especially as the new console hardware systems launch later this year," Harris Nesbitt analyst Edward Williams said. The video game industry is preparing for a rocky transition as it moves from one generation of game console to a newer, more advanced model. Today, the console duel is between Microsoft and Sony. Looking further out into the next generation of consoles, having a unified, solid video game specialty retailer could benefit the video game software publishers. Shares in Electronics Boutique jumped $14.09 to $55.21.

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