Sunday, March 06, 2005

Alas, Martha Stewart Comes Home

Martha Stewart left prison in the middle of the night Friday and quickly set her sights on rebuilding her homemaking empire after serving a five-month sentence for lying about a stock sale.
"The experience of the last five months ... has been life altering and life affirming," Stewart said in a statement issued on her Web site. "Someday, I hope to have the chance to talk more about all that has happened, the extraordinary people I have met here and all that I have learned."
Ok, so we know that a book is on the way. What else? Well, she is also doing a reality televsion show a la The Apprentice produced by Mark Burnett.

And she has five long months to ponder over how she'll rebuild everything. Stewart will spend the next five months on home confinement at her 153-acre estate. The diva must don an electronic ankle bracelet so her movements can be monitored. Good, she can use the home confinement to think how she'll do herself an image makeover and step out out of the victim's box.

Ironically, Stewart will return to a company that is in better shape than it was when she began serving her sentence in October. Shares of her company have gone from $8 to $34 dollars a share in a roller coaster of a ride for those who have held on throughout it all. As MSO's new CEO explained, Stewart built her empire over a 20 year time span before the stock scandal exploded. She as a loyal following that will follow her from the suburbs to the aggresive world of TV & Commerce. At the end of the day, Martha is a business woman and a good one at that, cognizant of the fact that everything boils down to self-marketing. No surprise then that even the citizens of Alderson--where Stewart has resided at the Alderson Federal Women's Prison--made a special point of saying goodbye to their celebrity inmate Thursday on the eve of her release. MSO will regroup and investors will be rewarded even further. MSO, which has become synonomous with high end living, is at least a year away from profitability, according to most Wall Street analysts.

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