Technorati Gets a Facelift
Beloved blog-info-retrieval service Technorati has a new look.Bloggers across the board have mixed feelings about the change.
Myself included.
I agree that the service is predominantly utilitarian. A la Google, it was never about the "look."
You went, you punched, you got. As such, Google came to epitomize the postmodern condition of incessant & instant information flow.
Information was the bottom line. Kind of like Times Square, where data literally runs like a stream (e.g. the Dow Jones center) and time doesn't even exist.
In Technorati's case, the company was clearly after a more consumer-friendly interface. At one point or another, every CEO must determine whether or not a new face is the corrective to a saturated market or industry.
And a new face is exactly what they got.
Esthetically, they made an improvement, albeit at a cost.
I'm sure other fans will be disappointed by the company's decision to eschew minimalism.
I guess they forgot that minimalism sells; clutter doesn't.
If Google ever decides to get a facelift, I'll personally go over to Cali and nail Sergey and Larry with a BB gun.
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