Thursday, September 15, 2005

Skip the Google Book

We are very disappointed with the Google book.

We'll skip the exegesis and cut to the chase: the book doesn't tell us things we couldn't "Google" and find ourselves.

The book runs through the company's founding, survival through the tech downturn, and the IPO.

The highlight of the book is an anectdote relating the time Page and Brin out-negotiated Sun Micro's Vinod Koshla, who desperately wanted Google to sell out to Excite.


If someone other than Batelle wrote it, it'd be a knockout business biography.

But in relation to what he is capable of, "The Search" comes off as a generic, light read.

This will be a hot seller for 12-18 months, but that's it.

Save your twenty dollars and instead go Google Google.

You won't be reading this one in business school 5, 10, or 15 years from now.

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